After building a brand for a decade, where do you go from there? How do you continue to evolve, look forward, pivot and adjust to the changing needs of consumers? It’s a question every entrepreneur has to ask themselves constantly and never stop exploring. As the cofounder of Airbnb, Joe Gebbia – who we sat down with during his recent visit to Australia – certainly isn’t taking success for granted, not for a second. As the sharing site expands into Experiences, with hosts across the world now offering visitors access to their unique skills, hobbies and interests, we asked the entrepreneur the big question: what’s next? And how can any disruptor in any industry avoid becoming pigeonholed and break through to their next level?
Where to next for Airbnb?