One Woman on Why Success is Closer Than You Think


Where will your connections take you?

She’s a natural-born creative with her heart set on putting Tasmania on the map. Rosie Macdonald is one of the voices behind social media campaign Hello Hobart, and here, she talks networking, tourism, and why success is closer than you think.

Success in any industry can come down to a few key strategies, says Hobart-based creative Rosie Macdonald, who studied marketing and sociology at the University of Tasmania. “The most important lesson I’ve learned is to put myself out there,” says Rosie. “Even if no opportunities arise, I love meeting different people who work in different fields across the tourism and marketing industry. They all have stories to share and they all seem so passionate about what they do. Talking to people who are passionate gives me extra drive.”

What are you passionate about?
I am passionate about Tasmania. This is really what makes me excited about being in such a dynamic profession. I want to use my skills that I gain through a career in marketing and apply them to the Tasmanian tourism context: essentially I want to help build Tasmania’s prospering brand identity as an authentic destination with premium products and experiences.

What are some of the most important lessons you’ve learned so far?
Making contacts and being a ‘people person’ is important no matter what industry you’re in, as is taking every opportunity you’re presented. Knocking something back because it isn’t your end goal is a mistake. Opportunities lead to other opportunities.

Rosie Macdonald

What does your average day look like?
It feels like opportunities seem like they are never going to come knocking until they all come knocking at once! At the moment, I have three jobs. During the week, I work at Cricket Tasmania as a Membership Coordinator in the marketing and events team for the Big Bash Season of The Hobart Hurricanes. Then, of an evening, I will follow up with retailers for Hello Hobart, a social media campaign run through the Hobart City Council, marketing the local lifestyle through interviewing, photographing and feature writing about independent retailers, eateries, and events within the Hobart precinct. On Saturdays, I will work in Francesca, a Hobart-based jewellery brand by entrepreneur Hannah Vasicek, and a platform for inspiring young women who support each other through a culture of idea sharing and innovation. Then after that I will try and get in to take some photos in stores and eateries around the city.

What advice would you give for people about to begin their university career?
Go on an exchange! You’re crazy not to. It makes your time at university so much more memorable. You’re forced to meet people and stray outside your comfort zone. My semester exchange to the UK brings back the most incredible memories that I will always hold onto. The University of Tasmania provided me with a HECS loan to travel overseas, without which it wouldn’t have been possible.

How has studying at the University of Tasmania set you up for a successful career?
I found the University of Tasmania allows you to adapt projects in order to focus on your interests. They also have great industry connections. It was through my retail marketing lecturer that I made contacts with Hobart City Council. Now, I’m currently working as an independent contractor for Hello Hobart, which is a social media campaign run through the Hobart City Council. The fact that they offer an exchange program was also extremely beneficial to my university experience.

No matter where in the world you’d like to end up working, The University of Tasmania is the perfect place to begin.


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