Want to know why content marketing is so popular now? Because your entire business or brand strategy stems from it. Craft your content marketing strategy for 2018 in this interactive masterclass that will not only educate you on what it can do, but show you how to make it happen.
For smart business owners, the question, “Do I need content to help make my brand famous?”, has now become “How do I make it happen?”.
Sixty per cent of marketers still don’t have a documented content strategy, even though 73.6 per cent are planning on spending more on content than ever this year – (CMI 2017)
Yet lack of time, talent and resources can still curb the keenest content ambitions.
This masterclass will help you finally make your content strategy happen!
This masterclass will help you with:
- – How to find the time to tell brand stories
- – What you need to do to make them engaging
- – How to measure their impact to ensure it’s worth it
- – Why quality trumps quantity every time
About Carnaby + Company:
Carnaby + Company is a Sydney-based content marketing consultancy focused on providing impartial strategic advice that helps brands transform their burgeoning owned media channels into streamlined, stand alone and stand out business assets.
Lisa Paton: As a journalist turned brand storyteller, Lisa has headed up branded content divisions for many major Australian publishers, including Pacific, Hardie Grant and most recently, Bauer Media. During her career, she has worked with myriad brands and businesses from Virgin to Coles, Telstra to Foxtel, Westfield to Westpac, Austrade to CPA Australia. Inspired by people, excited by purpose, informed by insights and underwritten by experience, she has unshakeable faith in the value of well-crafted content anchored in genuinely intelligent thinking.
Mark Paton: Mark’s background has followed the professional path from custom publishing to content marketing. He has spent the last 20 years working with Pacific, Hardie Grant and Bauer in General Management roles focusing on business development. Mark thrives on the interactions of content marketing: the depth of the relationships, the eclectic challenges of responding to each unique client brief and the satisfaction of working with so many diversely talented people.
Carnaby + Co’s content tips, hints and hacks aren’t just for business owners – they’re for entrepreneurs, professionals or anyone with a passing interest in telling a good brand story. Everyone is welcome.