When you run a small business, finding the time to do social media properly can be a challenge, as resources become stretched and things that feel like a “nice to have” are forgotten. There’s also so much of it out there that you can struggle to find the right channel for your brand. However, social media can deliver real results if the right strategy and effort is put behind it, and a good example of where many small businesses are thriving currently is Instagram Stories.
If you haven’t heard of them, they’re what Instagram brought in last year to see off competition in their market from Snapchat, and they’ve become incredibly popular. Not only have they almost achieved their goal already (Snapchat’s user numbers and share price have both plummeted), but they’re also proving to be very effective in getting engagement for brands who have embraced them.
There are already 250 million daily users of Instagram Stories and of the content being posted there, 33 per cent of the most popular Stories are coming from businesses. There’s lots of potential for almost any small business to use the 15-second video and photo clips to engage with their followers, from staff takeovers to behind-the-scenes clips that give your brand that friendly tone that 83 per cent of users say they appreciate on social media.
If you don’t know where to start with Stories, or even how they work, don’t worry. Headway Capital has created a really useful infographic that gives a step-by-step guide to using it and coming up with content plans that will deliver the results you’re looking for. From the basics of where to tap and how to film your videos, to tips on how to target your audience and get them to interact with you by using polls and hyperlinks, here’s everything you need to get your Stories out there.