Fail to plan, and you plan to fail. Social media has opened up a whole new world of potential for businesses to make money online. Not every social media platform is right for every business, therefore a strategy will help you understand where to focus your resources to get the most traction and return on investment. Valeria Ramirez, founder of Get Social Digital, schools us on three ways to ensure your business flourishes, rather than flatlines.
1. Reinvent the wheel
Don’t waste your time creating random content just to stay “active”. Be proactive and create one mind-blowing piece of content that you can break up and drip-feed over a whole month, and that drives traffic back to your “hub”. Your hub can be your blog, website, YouTube channel or landing page. I like to use what’s called a “hub and spoke” approach, much like a bicycle wheel, where at the centre is your hub, and the spokes are your content marketing efforts that come back to the same place. This makes creating content a lot easier and more streamlined.
Say, for example, you do a great interview with a stylist. They may give you “Five must-have pieces for your summer wardrobe”. This allows you to post five posts on your Facebook, Instagram and Pinterest feeds that you can link back to your hub. That’s 15 posts generated from just one article or video.
2. Be seen
Your SEO efforts can make or break your visibility on search engines. Don’t run the risk of being invisible and always create with SEO in mind. This includes:
Content: Your content should use relevant keywords for your business, without overusing them. Before you write an article or blog post, think of a few keywords you think best represent what you are trying to convey, and make sure they appear throughout the article. Always think in terms of what people will search for and how you can relate what you write to these searches. Use Google Trends to help you find what words are trending. Always spell check, and then check again.
Performance: Nobody likes a slow loading page, especially search engines. A slow-loading page will not index as well as faster loading pages. Ensure your website is up to speed, literally.
Authorship: Google loves original juicy content and hates plagiarism. Be authentic and original when creating content; it will also help you establish your brand as an expert in your field.
Link building: the more people link back to your page, the more important and visible you are to Google. Think of links like votes for your website. The more you have, the higher you climb up the search ladder. Get out there and create great content for already well-established websites. Leverage off their reputation.
Rich Snippets: Google search results are always changing, and recently, they are a lot more colourful as more images and videos appear in the search results. Rich snippets can include anything from star ratings to embedded videos to images. All serve the same purpose – to attract attention to your website within search results
With the rise of social media, many people predicted that email marketing would eventually die. This is not true. It is still one of the best ways to reach your customers. Email marketing has really lifted its game in the last couple of years with the introduction of automation emails. If you’re selling products on your website, the key is in the follow-up and what happens after your customer visits your website.
With services like MailChimp or Campaign Manager, you can create what’s called a “journey” of emails that your customer will receive after they subscribe, buy a product, or abandon a cart.
Being an online business, it’s hard to offer customer service like you would in a bricks-and-mortar store. Automated emails allow you to follow-up with your customers and show them that you care.
Getting to know your customers through eDM will also help you segment your list and send out better-targeted material to the right customer.
Valeria Ramirez is the name behind popular online hub The Well Nest and newly established Get Social Marketing. She’s hosting a Collective101 Masterclass in Brisbane on November 30. Get your ticket here.