The Art of Influencer Marketing Masterclass – Brisbane


Raise your presence online and build your brand awareness - Tues, November 14th, Brisbane

If you want to explore influencer marketing as part of your business’ growth strategy, this masterclass will take you through the ins and outs of how it all works. Learn from a brand that’s built its success on the back of a solid and focused influencer marketing strategy. Co-founder of global fitness brand FitazFK, Georgio Batsinilas will share his knowledge and how working closely with influencers allowed FitazFK to take the world by storm.

“We are in the golden era of influencer marketing – it’s just beginning. They are so important to your integrated marketing strategy, and it’s an effective and quick way to raise your presence online and build your brand awareness. But don’t be fooled, though. It’s not about finding someone with thousands of followers; it’s about finding someone who genuinely fits and resonates with your brand and customers. If you want to be successful in social media marketing, you really need to live it and breathe it. And that’s what I do every single day”, says Georgio.

Key takeaways

– Why influencer marketing works for FitazFK and how it can work for you
– How to find the “perfect” influencer (it’s more than just about who has the biggest following)
– What are the benefits of using influencer marketing (content strategy, relationship building, raising awareness and building trust)
– How to integrate influencer marketing into your marketing strategy
– How to build your influencer relationships

Who is this masterclass for?
This masterclass is for small-medium sized businesses that are currently experimenting with, or looking to explore, influencer marketing. Particularly in the online/social media space.

About Georgio Batsinilas

Georgio has been involved in the fitness industry for over 16 years now – as both an athlete and trainer. As a successful track athlete and footballer, Georgio represented Queensland on a national level before playing football in Greece. The twenty-something is one of Brisbane’s most sought-after personal trainers, and Georgio continues to hone his skills within the fitness industry, through educational and practical experiences. Nowadays, his skills go out far and wide from this, studying and learning as much as possible about the digital and e-Commerce space. Georgio has also been included in Business News Australia’s list Brisbane’s top 40 under 40 young entrepreneurs for 2017. He puts achieving his goals down to motivation (hungry for success), planning and commitment – in all aspects of life!


Eventbrite - Collective 101 Brisbane: The Art of Influencer Marketing


Tuesday, 14th November


6.15pm - 8.30pm


INSTITUTE OF MODERN ART Judith Wright Centre, 420 Brunswick Street Fortitude Valley Brisbane QLD 4006


$99 – $149.95

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