Big changes are afoot at Nike. The Swoosh has long been associated with Oregon, where it was founded, but lately it’s been looking east. Along with plans to revamp its business structure, Nike has set its sights on conquering the Big Apple with a brand spankin’ new HQ.
The luxe New York City Nike headquarters occupies a sprawling 150,000-square-foot, six-storey office space located at 855 6th Avenue. NYHQ, as it has appropriately been dubbed, will serve as the company’s hub for New York City and the Eastern United States while the company’s global headquarters remain in Oregon.
Nike’s Workplace Design + Connectivity (WD+C) team partnered with Studios Architecture to design the space.
“Our overarching idea was looking at sport through the lens of New York City,” explained Matthew Kneller, Nike’s Director of North American Communications, to Architectural Digest. “We’ve highlighted amazing New York sports moments and Nike athletes through graphics, image, illustration, colour, typography, and space.”
Much of the new Nike headquarters sounds like the now-standard “cool office” fare – an open plan aesthetic, food and beverage areas, wellness rooms, terraces (one of which features a giant swoosh made up of plants), and a library. But of course, being Nike, this office also had to up the ante with a fitness studio and a 4,000-square-foot basketball court with seating for 400. The latter will reportedly be used to host local hoop leagues and activities for the Nike staff.
Nike aimed to incorporate New York City into the space as much as possible, hiring local design collaborators like Dark Igloo and working with Brooklyn furniture brands like UHURU Design. Other highlights includethe custom ceiling tiles made from recycled materials by Miniwiz and the food truck vendors parked out front.
At the opening of NYHQ, Kneller hinted that there’s more to come from the partnership of Nike and NYC: “our investment in the city will continue to grow over the years.” Take a look at the shiny new HQ above.