The average human attention span is around eight seconds, so if you’ve got the ear of a potential client or investor, you’d better cut to the chase. And quick!
1. Less is more
Coco Chanel’s timeless adage, ‘Before you leave the house, look in the mirror and take one thing off’, applies here. There’s no need to divulge your life story. Share a few tidbits about your biz and see what gets your audience interested, then hammer home these features.
2. Know who you’re talking to
As lovely as your pitchee might be, all they really want to know is, ‘What can you do for me?’ Do your homework and tailor your pitch to them and their company. What benefit can your business offer theirs?
3. What problem do you solve?
Rather then saying what you do, lead with what problem your business solves. A little less, ‘I’m a social media strategist’ and a little more, ‘I’ll substantially grow your brand’s engagement, reach and audience.’
4. Use figures and stats
Numbers talk – and they also provide proof of why a potential customer needs you. ‘I’ll reduce your postage costs by 50 per cent’ will pique a lot more interest than ‘I work in shipping’, so knock out a few sums before you pipe up.
5. Finish strong
Make sure you’re clear on what it is you want from the person you’re pitching to. Be specific with investors (‘We’re looking for $250,000 in seed funding’) and ask potential customers for their preferred method for you to follow up. Naturally, have business cards at the ready.