24th Aug, Melb – How To Make Your Brand #Insta Famous


Is your brands Instagram account flatlining? This masterclass could be your saving grace!

So, you’ve got an Instagram account, but your community is flatlining… what do you do?

If you’re looking to build your brand presence, increase engagement with your online community and build a loyal fanbase this masterclass is tailored to you.

Whether you work in marketing or PR, or want to grow your own business on Instagram this
masterclass will guide you through marketing strategies to boost your following, increase engagement and organically grow your online presence.

The 101s
– Understand how Instagram can boost your brand
– How to create a profile that best reflects the message you want to send
– The art of curating an aesthetically beautiful account that’s both engaging and inspiring
– Learn how to grow your presence organically (no buying followers allowed)
– Tips for using Instagram to engage with new and existing customers
– How to position your Instagram to achieve goals for your business or personal brand
– Learn how to monitor the impact and success of your content

This class is for

– Marketing or PR professionals
– Individuals wanting to build influence
– Businesses or brands wanting to build community engagement

About your masterclass mentor: 

Shelley Friesen is the Gorman-wearing, Gucci-loving, digi geek behind leading boutique creative agency Melbourne Social Co. and the digital marketing school The Social Co. Academy.

With a traditional fashion editorial background, Shelley began forging a career in social media over seven years ago long before her contemporaries knew their MySpace from their My Little Ponies.

Shelley’s extensive experience working with clients in the lifestyle, food, beauty, retail and pet industries allows her to offer unique perspective into online marketing and spot an emerging digital trend before Kim Kardashian knows it exists.

The Director of two sought after digital businesses, Shelley prides herself on the quality of work her team deliver, the holistic service her team provides and has a desire to share her insights and social media learnings with new kids on the block.

Eventbrite - Collective 101 Melbourne: How To Make Your Brand #Insta Famous


Thursday, August 24th


6.00pm - 8.00pm


Work Club Melbourne - 2/287 Collins St, Melbourne VIC 3000




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