As if we didn’t devote enough time to watching on-demand television, Time Warner – the production company that has brought us HBO shows like, erm, a little one known as Game of Thrones – has announced a partnership with Snap Inc. to develop a series of shows exclusively for the social media platform, reportedly worth US$100 million.
The two-year content deal means that Time Warner, along with existing brands like the BBC and ESPN, will begin producing up to 10 exclusive shows a year for Snapchat, and, according to Snap’s content chief Nick Bell, will include everything from scripted dramas to documentaries.
“As a company that has driven the evolution of media, this is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” said Time Warner’s executive vice president of corporate marketing and communications, Gary Ginsberg, in a statement. “Partnering with Snap will help drive this compelling new format, exposing its user base to innovative and engaging video from brands and characters they trust and enjoy. We’re confident this partnership will help drive larger audiences to our shows and to the new direct-to-consumer platforms we continue to roll out.”