She was our Issue 19 cover girl, and with good reason: in addition to a thriving modelling and ambassadorship career, Jennifer Hawkins juggled an impressive subset of entrepreneurial extras that included a growing property portfolio, stakeholdership, collaborations, and more than a sprinkling of product lines. Now, the new Bon Voyage ambassador and award-winning tequila brand owner is even more entrepreneurial than before.
Her newest project is becoming the face of Bon Voyage, a new luxury travel deals site – the latest extension of the Catch Group’s brand umbrella.
“I’m so excited to share these luxury destinations at affordable prices with all Australians,” she says of the new venture.
For Jennifer, with such a broad catalogue of product and business alignments, you might be tempted into thinking that she’s flexible with her choice of who to work with, but, as the Newcastle-native tells us, she’s actually pickier.
“When it comes to brand partnerships, the brand must align with me and my values and also lifestyle,” she confirms. Which explains why the keen traveller – who also jetted to Mexico with her husband and co-founder, Jake Wall, in order to start their tequila brand, Sesión – has given her face to the new site.
Although Jennifer has a number of plates spinning concurrently, she considers it important to dedicate time to travel – and once time off is set, she keeps it non-negotiable.
“I cross out my personal days and am cement on that,” she says. “I’m not sure how it works, but I make it work – plus, I have a great team behind me!”
Now full throttle on new products for her tanning line Jbronze, Jennifer and Jake are also exploring new territory with Sesión, which is soon to be launched in the Chinese and American marketplaces.
When it comes to cultivating a culture that drives growth and success, she takes her cues from other tried-and-tested models.
“The biggest lesson I’ve learnt is that you cannot underestimate, or not dedicate time to, communication and team work,” she says of her business lessons. “When you see a large corporate company treat their staff well, you can see it filter through and it’s successful on every level. It’s inspiring to see the passion and drive as if the company is their own.”
And, of course, it helps for the boss to take a holiday here and there.
“When you switch off the outside world, it allows you to cultivate new ideas – when your mind is rested it’s amazing how inspired you become. Lots of tequila will do that as well!”