Australia’s ‘Catch of the Day’ Launches New Online Marketplace to Rival Amazon

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A timely rebrand.

Woman holding a shopping bag over her face

There’s no denying the power of Amazon – the projected items sold on the online marketplace giant is expected to top 12.6 billion by 2020.

As smaller local brands anticipate floundering, local marketplace Catch of the Day – which was founded 10 years ago – has, as of today, rebranded as Catch and is taking its own bold approach to the expansion of its competitor. Today, the Australian company announced its plan to become a marketplace for other sellers, with around 300 new sellers joining the site including ASUS, Lorna Jane, North Face, and Speedo. The site will also now give customers access to more than two million new products, now covering furniture, books and outdoor equipment in addition to its mainstays of technology, beauty, fashion and even wine, under its expansive umbrella.

Read More: Amazon Opens its First Brick-and-Mortar Book Store in New York City

The company has its sights firmly set on international growth with the announcement.

“Having gone from one deal a day to a large permanent catalogue of deals, the re-brand signifies our change and growth over the years, and will help position us as a one-stop shopping destination,” Catch Group CEO Nati Harpaz said of the move.

Although Catch’s founder Gabby Leibovich has said he’s “happy” to play second fiddle to Amazon, with the expansion of the brand, it’s not entirely certain he’ll have to.

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