14th Sep, Melb – Foundations in Digital Marketing *Second Date Announced*


Learn the ins and outs of digital marketing - 14th September 2017

“The taller you want the building the stronger the foundations”.
Get these right and scale.

In this masterclass, the first of which in Sydney sold out in 24 hours, you’ll be introduced and given the chance to review the fundamentals of digital marketing. Learn how to set a strong, strategic and integrated digital marketing plan that will allow your brands’ digital presence to grow and scale. In this class you will be following best practices, learning the latest tactics and ensuring you’re aligned with your customer.

The 101s:

Data & Analytics – the right set up and the numbers you need to know
Social Media – learn foundations and the latest tactics
Conversion Optimisation – how to get your customer to engage and convert
Get found – quick wins in brand awareness and search enginesnes


– Understand how your data and analytics can help you make better business decisions (without being a data scientist!)
– Learn how to effectively communicate and engage with your existing community while growing your community
– Convert your community and your website visitors into customers
– Checklists and worksheets to action – no-one will go away empty handed without actionable tasks!

This class is for you if: 
This class is for you if you need to freshen up on your digital marketing skills and get the opportunity for your brand/business to go through a health check to ensure it can scale!

– Current or graduate marketing students
– Start up founders looking to hit the ground running
– Small business owners looking to realign and grow
– Current marketing and social media managers looking to polish skills
– Anyone looking to improve their marketing skillset

Your Masterclass Mentors 

Cherie Clonan
Director, The Digital Picnic 

Cherie is an award winning digital marketer, who is passionate about the difference best practice social media marketing can do for businesses and organisations. She has a proven track record of bringing significantly increased social engagement, community growth and transforming social accounts. In 2015, she joined Feather & Noise [a Melbourne fashion label] as their freelance social media strategist and has grown their accounts to a combined following of over 66k in 18 months through best social media practices and strong influencer outreach marketing. Her strengths are strong wordsmithing / digital copywriting skills, and growing strong communities via using that critical ‘right tone’ on the accounts she oversees. Her favourite aspect of social media marketing is the development of powerful social media marketing strategies…perhaps it was those two years on the high school chess team, always thinking about the next best move?!

Catherine Skreiner
Director, The Digital Picnic

Catherine is an accomplished and experienced marketing professional, with 20 years experience across industries such as beauty, energy/utilities, property and hospitality, with a specialist focus on digital marketing for the past 12 years. Possessing a broad range of technical and traditional marketing skills, Catherine’s passion lies in the online space. She embraces the latest in digital media tech, is fanatical about analytics and loves looking for ways for brands to grow and evolve their customer relationships. Catherine has a natural flair for teaching and a genuine love for training and providing people with the skills to manage their own digital media and marketing. The social media landscape is ever evolving and Catherine loves to stay up to date with local and international best practice trends.


Register for the event

Date: Thursday, August 14th 2017
Times: 6.00pm – 8.30pm
Location: Work Club Melbourne –  2/287 Collins St, Melbourne VIC 3000
Price: $149.95

Eventbrite - Collective 101 Melbourne - Content Marketing, Find Your Story


Thursday, 14th September


6.00pm - 8.30pm


Work Club Melbourne 2/287 Collins St Melbourne, VIC 3000




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