Reformation Invites You to Tour its Sustainable LA Factory


See how they play.

Lottie’s back.

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Since launching into a highly saturated e-commerce scene in 2009, Reformation has amassed success thanks to one point of difference: its beautiful clothes are sustainable. The brand ensures its eco ethos by: enforcing sustainable practices; choosing high-tech fabrics that create less pollution; and creating on-demand garments, rather than stockpiling inventory that can go to waste. This hasn’t hindered growth, as confirmed by Reformation’s on-trend, flattering ensembles regularly seen draped over influencers and the like. The brand’s Instagram feed now boasts more than 640K followers and the company has recently given new meaning to its mantra, “Being naked is the #1 most sustainable option. We’re #2.”

Read more: How Do Your Favourite Fashion Brands Rate Ethically? 

From Saturday, which also happens to be Earth Day, the eco label is inviting customers on factory tours, whereby participants can meet the very people making their garments. This level of transparency is unusual in today’s “fast fashion” culture, whereby practices and supply chains are more often hidden from sight, rather than displayed boldly for all to see.

Read more: The Social Entrepreneur Making a Bloody Impact 

The first factory tours will take place at the brand’s LA base, the home of its innovation, action and experimentation in real-time, and hosted by founder and CEO Yael Aflalo at 10.30am PDT. If you’re an international fan of the label, witness the factory tour via Facebook Live. And this is not a one-off. The tour is set to take place regularly, on the first Friday of every month.

If you have to pants, pants in these pants. @latelyivebeenme #refbabe

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If you’re around, reserve your spot here.

Nicole Webb

Staff Writer Collective Hub

Nicole is a Sydney based writer, who’s previously written for Harper’s Bazaar and Elle Australia. She has mused about everything from the world of haute couture, the Sydney music scene and newly founded start-ups.


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