Japan is Using Facial Recognition to Sell Pastries


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A blue platter of Japanese pastries

Word on the bustling streets of Japan is that the bakery business is a competitive one. Not only offering cinnamon scrolls or butter cakes, their bright coloured, sugar-filled creations (sometimes too good-looking to eat) can be found dotted along many a street corner. As such, each proprietor is striving for a point of difference to stay alive, or in this case, keep on the rise.

And now Denen Plaza Kawaba, a bakery perched on a highway rest stop in Gunma, Japan, has enlisted the help of a high-tech pastry recognition system to do just that. The device scans each item to identify it, and rings it up on the cash register – no humans required. And while this is not the first company to utilise the helping hand of robot-like technology, it does reveal a common shift made my small and big businesses alike, away from human dependence and into artificial intelligence’s grasp.

Alright, who’s good for a taro puff?

Nicole Webb

Staff Writer Collective Hub

Nicole is a Sydney based writer, who’s previously written for Harper’s Bazaar and Elle Australia. She has mused about everything from the world of haute couture, the Sydney music scene and newly founded start-ups.


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