Japan is Using Facial Recognition to Sell Pastries


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A blue platter of Japanese pastries

Word on the bustling streets of Japan is that the bakery business is a competitive one. Not only offering cinnamon scrolls or butter cakes, their bright coloured, sugar-filled creations (sometimes too good-looking to eat) can be found dotted along many a street corner. As such, each proprietor is striving for a point of difference to stay alive, or in this case, keep on the rise.

And now Denen Plaza Kawaba, a bakery perched on a highway rest stop in Gunma, Japan, has enlisted the help of a high-tech pastry recognition system to do just that. The device scans each item to identify it, and rings it up on the cash register – no humans required. And while this is not the first company to utilise the helping hand of robot-like technology, it does reveal a common shift made my small and big businesses alike, away from human dependence and into artificial intelligence’s grasp.

Alright, who’s good for a taro puff?

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