Inside Instagram’s New Pinterest-Like Feature


Dive further into the rabbit hole.

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We’ve eagerly watched as Instagram has evolved from a photo-sharing platform into a burgeoning online community and fountain of inspiration. And starting today, Instagram will allow you to save posts in albums, much like a Pinterest board. While the app already allowed for the saving of images, now you can create specific collections divvied up into categories, be it inspirational quotes, outfit muses or funny memes.

To save your latest find to a specific category, simply hold the save button for a little longer than usual and your categories will appear, saving the image to your desired folder.

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Instagram has never shied away from adding features similar to that of its rivals, with Instagram Stories mirroring that of Snapchat, and also updating its direct messaging service with disappearing messages. It seems that despite Instagram’s increasing similarity to existing apps, users are still hungry for more storytelling and curation options. According to Instagram, 46 per cent of ‘grammers have saved at least one post on Instagram, and 29 per cent of those saved photos and videos belonged to businesses.

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Nicole Webb

Staff Writer Collective Hub

Nicole is a Sydney based writer, who’s previously written for Harper’s Bazaar and Elle Australia. She has mused about everything from the world of haute couture, the Sydney music scene and newly founded start-ups.



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