Gone are the days when customising a background and picking a song to be the soundtrack to your MySpace was the height of tech aptitude – a cool, effective website is serious business, and could make or break yours, depending on how well you speak code.
Universe, a new start-up out of Brooklyn, aims to change all of that. Today, it launches a ‘Millennial-friendly’ app that not only lets you easily create a website on your mobile (an impressive feat, we’d say), it claims to have you do so in under a minute. Considering we’re likely to have spent longer waiting for a webpage to load, our interest is suitably piqued.
“It comes from the desire to turn phones into creative devices,” founder Joseph Cohen told TechCrunch. “The web is still this incredible platform for sharing identities, and there needs to be a mobile-native way for creating for the web. Millennials are not using the Squarespaces of the world,” he said.
Born out of a desire to bypass desktop-focused website builders, Universe doesn’t use the standard template to help users build a website, it lets you build your “light” website with a series of easily understood building blocks, with an interface displaying text, background, videos, photos and links in a way not dissimilar to the photo filtering process in Instagram.
Although websites hosted on Universe are free (and those with customised names are currently at a competitive $2.99 per month), there are still a few more developments that keep this offering light on capabilities compared to its template-friendly competitors: Universe hasn’t yet integrated an option for purchases on its websites, but these add-ons are likely to roll out with updates, Joseph confirmed.
Right now, though, you’ll have less and less excuses not to start that side hustle, especially when you can manage it on your bus ride home from work.