#TFWGucci @pollynor is a one-woman meme machine. Focused on women, demons, and the societal sexism, her drawings have hilarious insights that make you want to hit “like” and then be her best friend. She reclaims devilry as powerfully feminine. Her idea of the perfect funeral hymn? “Glamorous” by Fergie, feat. Ludacris. If you’ve ever promised yourself you’d start saving up like a responsible adult only to blow it off when faced with an accessory you can’t resist, Polly Nor is the artist for you. – Text by @tatianaberg #TFWGucci #LeMarchédesMerveilles. Discover more through link in bio.
Since opening its first set of doors in 1921 in Florence, Italy, Gucci set the sartorial standard sky-high, becoming widely known for its leather goods and fine attention to detail. Nowadays, the brand is both the mainstay of polished uptown folk and the millennial it-girl brand, with that signature gold appendage dangling off high-price-point accessories.
Last week, the brand enlisted the unique help of meme experts to create an online advertising campaign around their newly released Le Marché des Merveilles watches, calling on meme heavyweights @beigecardigan and @pollynor. It’s an bold marketing strategy, particularly for a luxury house, to opt for self-deprecating tones and illustrated graphics to sell a product that goes for upwards of AU$1,000.
#TFWGucci @egeislekel appropriates sculptures and paintings from art history to make his graphic works. Both referential and completely contemporary, they delight in the collision of popular culture and fine art. As a visual joke, Islekel superimposes van Gogh’s visage over famous album covers. His #TFWGucci memes play with Neo-Classicist paintings, brought to life by captions from @youvegotnomale and @champagneemojis that namecheck art history as well as 21st century romance. – Text by @helenh0lmes #LeMarchédesMerveilles. Discover more through link in bio.
#TFWGucci Bulgarian illustrator Rozalina Burkova’s (@thedrawingdoor) boldly graphic works are fresh, ambitious, and urgently contemporary. This London-based artist has her finger firmly on the pulse of every possible “that feeling when” meme moment you might encounter. The excitement—and romance-level devotion—that a new #Gucci watch inspires is no exception. Her sardonic drawings for #TFWGucci are the perfect compliment to the one-liners @gothshakira and @mytherapistsays are known for, which accompany her illustration here. – Text by @tatianaberg. Read more through link in bio.
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Millennials and fashion fiends have had mixed reactions, some believing the Gucci Instagram account had been hacked. Meanwhile, a few ‘G’ devotees praised the memes and others were wary of the commercialisation of something that’s more traditionally generated via peer-to-peer interaction and popular conversation.
Whatever your take on the fashion house’s attempt to sit at the cool kids’ table, a certain level of applause can be given for Gucci’s ability to strut heels first into a new market in a competitive industry. And, hey, let’s be honest, a few laugh out loud moments can’t be too much of a bad thing, right?
#TFWGucci Polish artist #paulinaolowska isn’t afraid of the past, it’s her prime obsession. Growing up in the 1980s, she witnessed first-hand Poland’s transition from communism to capitalism, and ever since has explored the personal and political meanings of memory and change. She remixes history, taking inspiration from archival materials such as Soviet-era fashion postcards, to create her series “Applied Fantastic”. For #TFWGucci, she updates this series with the help of a caption by @williamcult (designer William Ndatila). Nostalgia can be a weapon, if you hold it right. – Text by @newterritories Read more through link in bio.