This Latest Pinterest Invention is the Shazam of Real-life Objects


It’s slightly scary, exciting and unbelievable all at the same time.

pinterest lens

A simple walk down the street can sometimes become a dangerous endeavour. If you pass a particularly stylish somebody, that is.:it’s easy to spend what was meant to be your leisurely stroll obsessing over the object you can’t find anywhere.

Yesterday, Pinterest, the popular visual discovery platform that boasts over 150 million monthly active users rolled out “Lens”, which we’re sure will now become the answer to all our shopping queries.
The e-commerce answer to music-finding service Shazam, Pinterest Lens works by allowing pinners to use their phone’s camera to search their picture of the desired object on Pinterest, meaning you will have an abundance of options to choose from. The amazing new platform will serve more than 10 billion pin recommendations every day.

Take a pair of shoes for example: once searched, options for instant buying appears, and with Pinterest’s stellar track record of getting our aesthetic right almost every time, we’re thinking it’s time to upgrade the shoe cupboard.

CEO, Ben Silbermann also announced another new tool, which will be dubbed the “instant ideas” add on. This button will sit in the home feed and surface new, personalised pin suggestions in real-time while you are scrolling your way through the feed. So as you search for a fast recipe to whip up tonight, Pinterest will instantly give you a similar options to also choose from. Handy, huh?

Prior to these newly announced improvements, Pinterest was already dominating the digital lookbook space, reportedly generating around US$100 million in revenue in 2015, this figure increasing to US$300 million last year. This number is surely set to sky rocket further considering the testing phases of the new tool revealed a growth of user engagement by three to four times thanks to the ‘Shop The Look’ and Instant Ideas’ options.

“That’s what visual discovery is all about, tools to find the ideas that are your taste and your style,” said CEO Ben, during his announcement. We couldn’t agree more. See the new development in action below.

Nicole Webb

Staff Writer Collective Hub

Nicole is a Sydney based writer, who’s previously written for Harper’s Bazaar and Elle Australia. She has mused about everything from the world of haute couture, the Sydney music scene and newly founded start-ups.


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