Women, men and children turned out in droves the world over to support Women’s March – a protest with newly inaugurated President Trump’s anti-women agenda at its centre.
But with one of the most outspoken Presidents ever in office (who also has a considerable penchant for shouting and social media), how do you make yourself truly heard?
Comedy is a perennially powerful tool for tackling difficult issues – just ask gay rights activist Ellen DeGeneres, anti-racism activist Aziz Ansari (who presented this blistering monologue the day after the inauguration) or political comic Samantha Bee. There’s something about humour that gets to the heart of an issue. As Mary Hirsch once remarked: “Humour is a rubber sword – it allows you to make a point without drawing blood.”
Take a less serious approach to an issue and try a little wit if it’s something your friends, peers or colleagues are new to. As a perfect example, these pieces of standout signage were totally scathing in their observations – and very, very effective:
— Susan Kaufman (@skaufman4050) January 21, 2017
— K. Locke (@Bibliogato) January 21, 2017
— Jamie Merrill (@Jamie_Merrill) January 21, 2017
This sign is relevant to my interests pic.twitter.com/v0jtcGddRF
— Mazel Tov Cocktail (@AdamSerwer) January 21, 2017
Best sign of the day pic.twitter.com/vSDElGlIYs
— Marc (@MarcMonster) January 21, 2017
Gather a little momentum.
There’s a lot of power in people and in the case of Women’s March, in lots and lots of people. The sheer size of the turnout was what really what focused the world’s gaze and while you don’t need millions (at least to start with), it helps to gather a few like-minded people in your corner. If you want to convince others to take up your idea, join your picketing posse or hop on your branding bandwagon, numbers certainly do help.
Find someone with a platform.
The celebrity contingent was strong, especially at the American marches – everyone from Rihanna to Madonna, James Franco to Nick Offerman, Laverne Fox to Kerry Washington were taking to the street. Having the support of people who can reach further will always help your campaign.
Have a look at how many famous faces were spotted in the crowd:
A photo posted by @amyschumer on
Engage a wider cross section.
Sure, it’s easier to gather people that agree with you, but what about having your voice heard with people who represent a totally different portion of your workplace/neighbourhood/family? Women’s March engaged a huge cross section of the community and a quiet, pervasive power was palpable when we saw that both the young and old had banded together to send a message.
These kids held some of our favourites:
— Zanti Misfit (@ZantiMisft) January 21, 2017
A photo posted by Virginia Mallon (@virginiamallon) on