Wrap-Up: Kick. Start. Smart. Sydney 2.0


New learnings, same contagious entrepreneurial spirit.

Wrap-Up: Kick. Start. Smart. Sydney 2.0

You’ve had some time to recover from the information overload day that was Sydney’s Kick. Start. Smart. event but have you put anything into practice? Don’t worry – you’re allowed a little break. But if now seems like the perfect time to dive deep into a few of the ideas our speakers brought up, and you weren’t fast enough at getting them down, never fear – we’ve collated them here. Go forth and prosper!

Something to ponder…

As our opening keynote speaker, Dimmi founder Stevan Premutico, pointed out, there isn’t any amount of ‘good business idea’ fuel that’s going to keep the engine going when you’re working out of your mother’s garage to get it off the ground.

What you really need, Stevan urged, is to know your ‘why’: the reason for pushing forward through the seemingly endless troughs of start-up life. Have a look at Simon Sinek’s viral TED Talk, “How great leaders inspire action” and decide on a few ways you can start or continue your journey right now. Hopefully action, instead of thought, will be your very next step.

Something to act upon…

One of our favourite analogies that our charismatic MC Phill Nosworthy, offered was how the Kick. Start. Smart. environment was really just a gathering of (currently) mismatching jigsaw pieces, with perfectly complementary puzzle parts just waiting to be clicked into place together. This is your chance. Why not give yourself the goal of sending an email to three of the contacts you made on the day? Even if the person you reach out to isn’t your matching puzzle piece, they might know someone who is.

Outside of making business connections, make a few emotional ones by sharing three learnings from the day with someone at home or at work – you never know where that conversation may lead you.

Something to show your boss (or implement if you are the boss)

Think pushing yourself to higher ranks is the way to success? Think again. Competitiveness can have its downsides – especially if you’re a chicken.

Something to read…

Boss Life: Surviving my Own Small Business, Paul Downs
We loved Stevan’s honest account of starting his business. For more sobering insights into the world of building your own business, have a look at Paul Downs’ offering. It’s truly eye-opening.

Getting Things Done: The Art of Stress-Free Productivity, David Allen
Barre Body’s Emma Seibold may love ‘love’ but she’s also a stickler for getting things done. This was her suggestion to help organise the disorganised (and bring the organised to the next level).

Augmented: Life in the Fast Lane, Brett King
Remember the discussions about future that Xero’s CMO Andy Lark touched on? Consider this your crash course for what lies ahead – in tech, in your industry but mostly, in life.

The Lean Start-up, Eric Ries
Stylerunner’s Julie Stevanja was open and honest about her shortcomings in business, admitting to audience that she relies on research when it comes to educating herself about being a strong leader. One of her recommendations was this bestseller.

Something to blow your mind…

Phill mentioned someone who predicted the future with terrifying accuracy. That man was Ray Kurzweil. And he’s written best-selling books on such subjects. Mind blowing!

Something to put into practice…

Want to keep both creativity and profit in surplus on your books? Not sure how to price the very thing you’re trying to sell? Or even, how to figure out if you’re making a profit? We reckon Sophie Andrews’ The Creative Collection is a great place to start if you’re bogged down in the financial side of building a business.


Kick. Start. Smart. Sydney would not have been possible without our major sponsors Lexus, Xero, G Adventures and Acer; plus our exhibitors MOO, The Accounts Studio, WordStorm PR, Torrens University Australia, Pablo & Rusty’s and Lucky You.

Another huge thanks goes to all of our spectacular speakers for sharing their time, knowledge and enthusiasm: Stevan Premutico (founder and managing director of Dimmi), Emma Seibold (founder of Barre Body), Andy Lark (chief marketing officer of Xero), Matt Newell (executive strategy director of The General Store), Sebastien Eckersley-Maslin (founder of BlueChilli), Julie Stevanja (cofounder and CEO of Stylerunner), Dominic Price (head of R&D program management at Atlassian) and Declan Lee (co-founder of Gelato Messina). A very special thanks goes to our surprise guest, Dylan Smith (head of public affairs, Asia Pacific at Airbnb) and our wonderful, fearless MC, Phill Nosworthy.

Lastly, a special thanks goes to our volunteers on the day: Chloe Patch, Carra Merrick, Talaiha Inia, Sarah Wyse and Alina Martin, for all your help. We’re also grateful to the companies that helped bring the day to life: The Wilds Sydney, Refine Media, La Tessa Photography, Australian Technology Park (ATP), Sodium AV, Ovvio, Loving Earth, Bouche on Bridge and our goodie bag contributors: 87centsproject, Napoleon Perdis, GlamCorner, LUXit and Icelandic Glacial Water.