Real & Raw: Lisa Messenger and Airbnb’s Joe Gebbia on the Startup Journey


This co-founder dishes on the evolution of a global brand.

Whether it’s offering a teepee in Byron Bay or a windmill in Italy, or a penthouse in New York City, Airbnb has serious mass appeal that comes down to its design – from the looks and feel of the platform to its ease of use and communication. It’s been a long road for Airbnb’s three co-founders, who’ve built the platform from an unknown website that nobody wanted to use and nobody wanted to invest in, to a global brand with more than 4.5 million listings in more than 81,000 cities.

It’s a far cry from the weekend three broke flatmates from San Francisco rented out three air mattresses on the floor of their apartment to make rent.

So, how did Airbnb evolve from there? In the next of our exclusive videos with co-founder Joe Gebbia, we talk startup struggles, false starts, changing dynamics, self-belief, and how the startup eventually won over the world. Stick above desk: “Every rejection is an invitation to keep going.”

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