Handing over a business card should be like handing over a little piece of yourself – make sure that your business card is an accurate reflection of who you are and what you do. The person holding it should get a sense of you from it.
What information is essential on a business card, and what can we do without?
Print is dead in a pragmatic sense. When you give a person your business card, you’re not actually giving them your contact details to keep on file – you do that by sending them an email. Your business card is now an opportunity to impress them, so you can reasonably leave out everything except a reminder of who belongs to this fabulous card. Your logo and your website are sufficient for that. They will be referring to your card to remind themselves of how awesome it is, not to remind themselves of your number which they probably already have in their phone.
Any big no no’s when it comes to designing a business card?
Work with letterpress, not against it. There are things letterpress is not good at and if you insist on designing for digital mediums, your letterpress business card will be wasted.
In what ways can a business card stand out from others?
By being letterpress printed! Naturally. Also a lovely thick paper is a head-turner.
What should you consider in terms of materials?
Heavy paper really impresses, and duplexing (where one side of the card is one coloured paper and the other side is a contrasting colour) looks amazing.
There’s so much you can do with colour, but nothing beats white paper and a clean, bright (or even black) impression.
Lots of white space. And by white space, I mean literal white space – white as in paper. Make sure there’s lots of paper in a letterpress business card, because letterpress paper is so beautiful it needs to be highlighted.
Thin type looks absolutely stunning in letterpress. Thick type is cool, but thin type is just… heart eyes emoji.
What’s been your favourite business card design to date?
New florist Mary Mary did a letterpress card that broke all the rules! I’ve spent the last 12 months having to tell a lot of people that their brand won’t work the way that one did.
Connect with Amy’s work at www.saintgertrude.com.au.