A Day In The Life of…Mode Sportif


Queen of all things sport luxe Deborah Symond takes us on a Parisian buying trip

A Day In The Life of…Mode Sportif

Leather jackets draped over moisture-wicking tanks, sneakers worn from home to the office to the gym – we’re living in an age where the lines between activewear, leisurewear and even workwear have blurred and, quite frankly, we hope it never ends. Catering to this style hybrid of cool and comfort is online boutique Mode Sportif, stocking leisure and activewear from 40 labels including homegrown star The Upside all the way to global heavyweights like Kenzo, Valentino and Adidas by Stella McCartney.

We were lucky enough to follow boutique founder Deborah Symond on her recent buying trip to Paris where – between checking in to her favourite Parisian haunts – she was busy scoping out what we’ll be wearing next season.

I wake up and hit the hotel gym followed by a jog around the streets of Paris. 90 per cent of the city is asleep at this time so it is the perfect way to start the day. I try to keep up my exercise routine when traveling to reduce jet lag and keep up my energy levels.

I jump in my first of many Uber rides for the day and head to the Pierre Hardy showroom in the 6th to view the new collection. This is one of my favourite showrooms – the shoes and bags are always a work of art. Right around the corner from the showroom is Cafe De Flore – an iconic hang out and must-go! I stop for a quick green tea to review my schedule and check emails from home.

I’m in an Uber and off to the Kenzo showroom. On the way I race pass Bob’s Kitchen to get a cold pressed green juice – they do the best in Paris.

I’m at the Kenzo showroom making my selections for the season. Going into the showrooms I have a different strategy for each brand. We analyse seasonal performance and best sellers and this helps to guide my selections. In saying that, there is always room to follow my instinct and I always pick up styles I really believe in so it’s a halfway point between following my gut instinct and keeping to our buying plan. It’s analytical and every appointment is different which is why I love it!

They have a gorgeous food truck in the Kenzo showroom and half way through the buy appointment we always pop out and have a coffee before finalising my edit.

I take a walk to the Marais and stop by my favorite cafe The Broken Arm for a late lunch with a colleague. I love walking in Paris and take the time to listen to my favorite music or podcast. With such amazing surroundings the 20 minute walk is like a meditation before I hit my next showroom appointment with Etre Cecile.

I’m off to Dynamo Cycle. It’s Paris’s take on SoulCycle and the perfect way to focus and sweat after a long day of showings!

I head to Frenchie Bar to meet friends for drinks before dinner across the lane. This is one of my favorite restaurants in Paris with gorgeous atmosphere and delicious food!


Michele Ham