ELLERY: BEHIND THE SCENES

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On location in Paris at our Issue 20 cover shoot

17-for-webKym Ellery’s cult international following reads like a red carpet photocall, with celebrity devotees from Madonna to Gisele Bündchen heading her way for their next must-have pieces. But that’s not why we love her. It’s because she’s clever, decisive and an ambitious businesswoman heading to the top of her industry… an inspiration for business owners and creatives everywhere.

At 10.04pm on a March Saturday evening, my phone flashes and an SMS arrives from our Fashion Editor, Mariela V Demetriou… “Just starting to shoot. It’s a perfect, sunny Parisian winter’s day.” Great news, we are under way. Next SMS comes in just before midnight… “We are all drooling at how gorgeous this is.” Nice work team!

Mariela was with Kym Ellery and our production team at Kym’s Parisian apartment, with the city skyline as a charming backdrop. By 6.45am the next morning, the images taken along Paris’ city streets had landed in my inbox and we’d wrapped up our latest international shoot (sometimes I still pinch myself at the journey).

Here’s a sneak peek; images taken by the very talented Jake Terrey and styled by Mariela herself, hair and make-up by the incredible Corrine Fouet. Kym wears ELLERY.

L xx

 

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Photographs we taken along the river Seine in the 8th Arrondissement, at Kym’s Parisian apartment on Avenue Montaigne and Pont Alexandre III.

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