Natalie Bassingthwaighte stands out amid a sea of fabrics, samples, gift-wrapping, boxes, stickers and labelling. She has just reinvented herself as a fashion designer with the launch of Chi Khi Mini, which is a kind of sports luxe for the junior set, with designs influenced by some of her own go-to fashion labels including Helmut Lang and Alexander Wang.
“I am sure there are people that are like ‘oh great, she’s a designer now’, but that has been my life. I have always had that ‘Oh and now she’s a singer, oh and now she’s an actor’ and it’s like, well actually I am a woman who wants to try new things and loves a challenge.”
The monochromatic rompers, tracksuits, dresses, jeans and T-shirts are crafted out of bamboo for the most part, a material that is gentle on the sensitive skin of little ones. It’s been a two-year project for the mother of daughter Harper and son Hendrix.
“There is a common thread and that is I like to create and I also like to learn. I am not scared to try new things,” she says. Starting her own business from scratch has, in fact, been a huge learning curve, one that Natalie has relished. “It’s different if someone comes to you and says, ‘do you want to be the face of something?’ This is not that. It is hands-on. It’s getting dirty and everything you don’t know, you learn. Sometimes you feel stupid…but then you learn it and take it in.”
Here, we take a behind-the-scenes peek at the photo shoot for her collection. See the full story in Issue 20 of Collective Hub.