In the ongoing celebration of our second birthday, we catch up with mega-bloggers Tash Sefton and Elle Ferguson of They All Hate Us to find out what’s been happening since their feature back in Issue 4.
“The growth in our first year was enormous,” say e-boutique founders Tash and Elle, who’ve now built a small team and launched their own store on the back of their popular fashion blog. “The most exciting part is we ship almost 40 per cent of our orders [mostly Australian labels] to the US, and send orders to every part of the globe. Our shop will continue to support our local brands along with increasing our exports – it’s a really exciting time for us.”
Collaborations also include Schwarzkopf, Bose and US retailers Intermix and Victoria’s Secret. “Our hobby has defiantly become a 24-hour, seven-day-a-week craziness of amazing!” And what about those stats? Insta up to 144,000 (from 45,000 two years ago), Facebook at 63,000 (from 11,000) and Pinterest a whopping 263,800 (up from 5000).