Karissa Pukas


Ten things Beauty Blogging has taught me


It’s been over four years since I first sat down in front of my Macbook Pro, flipped open the camera and nervously sent my musings out into the World Wide Web.

It was an innocent start and I had no idea what I was getting into; I wasn’t a makeup fanatic, nor did I have any knowledge of filming or editing – and yet, I still thought ‘why not?’ So, here are ten important things that I’ve learned along the way…


Blogging and vlogging is very time consuming.

To an outsider viewing the finished project, it seems easy – with beautiful images, videos and tons of likes and comments. But, most people don’t pause to think about the effort that goes into creating an aesthetically pleasing and interactive space. As a YouTuber, I had to learn to conceptualise and plan my videos, set up a professional grade filming space with sound and lighting, use different editing platforms and post production techniques, as well as get familiar with the ins and outs of a complicated DSLR. I became a self-taught entrepreneur, promoter, model, makeup artist, stylist and social media ‘guru’ trying to soak up as much information as I could to further the production value of my channel and various social media outlets. Imagine balancing all of those things at once, all the while producing new content several times a week. ‘Putting on Makeup for a living’ is a pretty cushy way to put it.


You learn to see textures and shades of colours you never knew existed.

Before, I would see two eye shadows that looked exactly the same, but as a beauty blogger, I see the subtle nuances that makes them different. I can also spot specific colours a mile away on a total stranger… “She’s totally wearing Velvet Teddy…”

Caffeine becomes a necessity.

Deadlines come at you from every angle and sometimes it’s impossible to finish everything in an eight hour day. When a video needs to go up, or go to a brand for approval by a certain time, you drop everything to get it done, even if it means working at 3am.

Just because something is expensive or a ‘brand name’ doesn’t mean it is a better product.

I’ve bought products for $3 that work better than products I payed $60 for. Don’t judge a book by its cover! Many times you are paying for the brand itself and not the actual quality of product.

People can be amazing.

Common interests can bond people from all over the world. I receive the loveliest messages of support from people from all walks of life, and we all share and grow together. I’m constantly amazed and humbled by the beautiful souls that follow me. I am grateful to be part of such a supportive online family, working together to change the world in whatever positive way we can.


People can also be awful.

Putting yourself out there online also puts you at the mercy of Trolls. Not everyone will understand, and you certainly won’t be everyone’s cup of tea, but that is OK. It is a huge learning process to focus on what matters and what doesn’t. You definitely need to grow a thicker skin or you will be consumed by negative comments and ain’t nobody got time for that!

Blogs and YouTube channels have a life of their own.

I started out exclusively blogging about fashion, but my channel has morphed into more beauty and lifestyle topics over the years. Some of that is due to my interests expanding, but some of it was because that’s what people asked to see on my channel. The funny thing is, it’s usually never the videos that you favour as a creator that end up as your most watched videos. Your channel or blog will evolve over time and that’s ok. Your readers or viewers will too.

Always do research before you purchase.

Just because one product is the Holy Grail to someone else, it may not be right for you. We all have different tones, skin types and preferences, and most of the time that gets ignored under the hype of a new product. Gather as much information from as many different sources as you can, so there is less of a chance of regretting your purchase later.


The girls on Instagram with perfect clothes and makeup still have bad hair days.

Images are manipulated, shots are staged and many of the products that fill their beauty rooms have been sent to them. You do not need to compete, or even keep up. Social media is amazing, but usually gives a very different look at peoples’ lives. They are showing you their highlight reel, so don’t ever forget that.

YouTube and blogging can teach you a lot about makeup or fashion, but in the end, you have to learn through experience and experimentation.

Don’t be afraid to make mistakes, take risks and find exactly what works for you. The world of beauty is supposed to be fun. Don’t take it (or yourself) too seriously.


Karissa Pukas


Management: Moda Creative 

Karissa Pukas

Guest Editor


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