Those colourful little Lego bricks are bringing in the big bucks, with the Danish toy maker’s earnings coming in at 37.9 billion kroner (US$5.4 billion) – the loftiest figure in Lego’s 85-year history. It’s great news for a company that not so long ago pulled itself out of a decade-long slump, and recently saw Britain’s Bali Padda succeed CEO Jørgen Vig Knudstorp – who shook things up as the first non-founding family member at Lego’s helm. “Our long-term ambition is to provide the opportunity for millions more children around the world to benefit from Lego play experiences,” said Bali, emphasising that innovation is critical to the company’s ongoing success.
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