Since launching in 2012, Tinder has gone from being the perfect tool to find an instant fling to become a platform that fosters all kinds of connections with a simple swipe. Yesterday, the app has announced that it’s expanding into a browser-based applet dubbed Tinder Online, so that users no longer have to rely on a cellular device to “meet cute” with a potential lover or pal.
These seemingly small changes show the company’s shift away from first-impression snap decisions and an emphasis on deeper connection through conversation.
While the desktop version will retain the app’s easy-to-use interface, the now Urban Dictionary-defined term “swipe right” is gone, and is replaced with a drag-and-drop option, and in addition an instant messaging panel. These seemingly small changes show the company’s shift away from first-impression snap decisions and an emphasis on deeper connection through conversation. Psychologist Nir Eyal, who studies habits developed through products, suggests that adds significant meaning to the app by creating an “investment” element to the user experience.
And though countless tech-age Romeo and Juliet stories have blossomed through Tinder, the app (until now) hasn’t done much to promote this positive side-effect. Our prediction? Tinder could soon become a serious player in the digital match-making game, going up against juggernauts eHarmony and RSVP.com. Currently undergoing a soft-launch of sorts in Argentina, Brazil, Indonesia and Colombia, it’s set to expand to more countries later in the year.