First there was mainstream modesty at Uniqlo, Yeezy inclusivism (yep, that was a hijab-wearing model you saw on Kanye West’s most recent catwalk) and, now, Nike has jumped on board.
Following controversy over its recent release of the ‘what will they say about you?’ campaign, which featured a range of Muslim athletes ‘facing’ potential discrimination for involving themselves in sport, Nike has released their first range of hijab for athletes. Although they’re not the first company to branch into inclusive activewear (Capsters and ResportOn are two), they’re the first big-name sports retailer to do so. It was Emirati athlete Amna Al Haddad who helped with the development of the hijab after telling Nike execs she only had one hijab she could wear during competitions.
“The Nike Pro Hijab has been a year in the making,” the company said in its announcement at the time of the product’s release, “but its impetus can be traced much further back to Nike’s founding mission, to serve athletes, with the signature addendum: If you have a body, you’re an athlete.”
It was also developed with UAE figure skater Zahri Lari, who posted a picture of herself wearing the new development on Instagram yesterday in celebration of International Women’s Day.