There are many beauty and lifestyle brands out there using their media platform to promote body positivity and a ‘love yourself’ message through high-budget campaigns and shoots. But the latest video release, from online lifestyle destination Real Simple, spreads this message in a unique way. The first part of the video features little girls reciting dialogue they’ve overheard women say: “I need to lose at least 20 pounds” and “I’m so bad, I ate a cupcake today” – out-of-place rhetoric to girls of this age but often repeated by adult women. The video highlights the potential damage of such language when it falls on the ears of young girls.
According to the site, research suggests that daughters of women who don’t like their bodies are more likely to be unhappy with their own.
In the second half of the video, the girls give a personal message to the camera (and their mothers) about what they wish they knew about beauty. It’s their strong and articulate messages about the notion of being beautiful, and having unwavering confidence about themselves, that make you wonder at what point the dialogue shifts in a young woman’s life.
According to the site, research suggests that daughters of women who don’t like their bodies are more likely to be unhappy with their own. A reminder to be mindful of our own self-esteem, what we verbalise, and the wider reach it can have on people in our immediate spheres.