Inside the Shark Tank

with the Sharks' own business advisor, Barry Tennant


Much like the question ‘Who is a therapist’s therapist?’ or ‘Who is the muse’s muse?’ we’re often curious about who delivers business advice to leading business advisors themselves.

Well, we have one answer, and his name is Barry Tennant.

Barry has the pretty cool and unique role of consulting some of Australia’s top entrepreneurs: Janine Allis, Andrew Banks, Steve Baxter, Naomi Simson and Dr Glen Richards for Network Ten’s hit series, Shark Tank.

So who better to ask for what investors look for in an idea, a potential business and a pitch than Barry. The five Sharks are collectively worth over AU$1 billion, so it’s safe to say his advice is pretty valuable.

For Barry, the essentials every budding entrepreneur needs come down to three Ps: “Passion, persistence and a plan.”

“From the inception of Series 1, I have seen over 10,000 applications, the good, the bad and the ugly, going through everyone of them to find the unique and exciting, looking for the potential to be the next big thing!”

“When assessing the applications, I check the idea, the competition, the customer endorsements and most importantly the people, because there are more ideas around than there is good management.”

Wondering what else is on Barry’s assessment checklist? He’s shared it with us…

  • Valuation
  • Comparative Advantage
  • Sustainability
  • Adoption
  • Scale
  • Shareholders
  • Exit 
  • The Truth


“When my checklist is complete then I move to assess the most important aspect of all, the people. This – in my experience of over 30 years of business – is where the real opportunity lies, because you can consistently rate the quality of the business and the investment by the quality of its management and people.”

If you think you could be one of those people, casting applications for Shark Tank are open now.

Apply before 26th September 2016. 


Jennifer Holland

Barry was instrumental in the valuation process of Throat Scope on season 1… Can’t wait to see what business’s Barry finds for season 3!

Barry Tennant

Jennifer you we’re truely an example of the three “P’s” with the added extra of Personality Plus… Shark Tank 3 is well on its way to another exciting season. Stay tuned!

Tanya Parry

We have started a business and are finding it difficult getting it out there. People are just not interested. W1/9/16
Hello my name is Tanya, we would love to give to your Kinder Kids one of our Kinda Cones. We would like to talk to the parents as well if we can take some photo’s. Sarah Jordan’s little girl saw our Cones and loved them so we thought the kinder Kids would like them to! I need to know how many children you have in your classes. It is for 4 year old kids.

Our story about Kinda Cones (schultute).
We at Kinda Cones are about celebrating your child’s first day of school. This dates back to a cherished tradition from the early 1900’s. German families present their child who is starting his/her first day of school with their very own schultute (german for school cone.)
Your child’s first day should be as happy and stress free as possible. We believe that we can help make it memorable and exciting for you and your child’s year ahead!
When I started my first day of school I received my very own Schultute and I was so excited and forgot how anxious I was. This made me want to pass this tradition on to my own children. So we have decided to introduce Kinda Cones to Australia! We hope you share this wonderful tradition with your child as we have.

Tanya Parry and Erika Kletzmayr Kinda Cones in 2015.
I was born and raised in Australia with 4 children.
Erika Kletzmayr (my mother) Born and raised in Austria with 3 children.
The Team, We are finding it hard to sell our product what do yo suggest?

Kinda Cones.
FB.Kinda Cones R Us
Tanya: 0468863610
Erika: 043556069


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