Why I Joined Snapchat

With Collective Hub’s editor-in-chief Lisa Messenger

Lisa snapshot 2*
So, Snapchat has been up and running since 2011. And in an uncharacteristically me-move, I’m late to the party – I only signed up a few weeks ago! As far as I was concerned, I just didn’t have the time for it. Wasn’t it for raunchy, instantly disappearing pics and at-home teen makeup tutorials? In my role, I am constantly dipping in and out of multiple media channels on a daily basis and let me tell you, I was completely wrong about Snapchat.

If you’re uncertain about integrating this US$20 billion app into your brand, looking at the staggering stats will help: at the moment, there are more than 100 million daily active Snapchatters and over half of those are outside the US. But it gets bigger: each day 10 billion – billion! – videos are viewed. In a nutshell, Snapchat is a hub of hungry content creators and consumers, just waiting for your brand’s input.

Remember when Twitter was just the outlet for inane 140 character-long brain spasms, before it morphed into the home to critical thought and mass protests? Who recalls the innocent days of Facebook when it was simply a place to share holiday snaps before it became the news-sharing powerhouse it is today?

Like other social media waves before it, Snapchat, with its raw and unedited videos, is creating a new, relatively unchartered channel for brands and businesses. And I’m more than ready to embrace a new channel. Cue me throwing myself into it and learning fast.

That ‘behind-the-scenes’ aspect of my life is one I get asked a lot about and the power of Snapchat is the ability to let your consumers, and in my case, readers, in on the party. And that’s when your true personality will really shine through – what better way to connect to your community than by showing them who you really, truly, authentically are?

With a new Snapchat Australia General Manager set to start shortly (welcome, Kathryn Carter) and considering brands as diverse as Chanel, Four Seasons, Amazon and Audi have booming channels, I’m calling it – things are about to heat right up, making this the social media platform of choice for influencers and brands in the coming months. Buckle up brands – it’s time to get yourself a piece of the growing Snapchat pie.

For all the behind-the-scenes action, follow Lisa Messenger on Snapchat: lisamessenger

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