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We caught up with the billionaire founder of Twitter and Square to ask what entrepreneurs have gotten wrong

Jack-Dorsey-Twitter---Square-Collective-HubImage via Getty

Just last month Jack Dorsey’s sleek payments company Square launched its seller services in Australia, a coup for small business owners sick of merchant fees and laborious set-up processes.

Having co-founded, and currently occupying the CEO role, at both Square and Twitter, we sat down with Jack to discuss the entrepreneurial landscape and what misconceptions need to go.

 

DESIGN ISN’T WHAT YOU THINK IT IS

Design is how something works. Technology and design are not detached, I don’t see them as separate. Design to me is figuring out the most simple approach, the most simple package, the most simple experience. It’s not about the visual necessarily it’s just about what’s the essence of exactly what we need and you do that and you make it really efficient and it goes back to speed. Design to me is around speed and I look at it and I know exactly how to use it, it works fast and if it works fast it gives time back.

DONT WASTE TIME ON TOOLS WITHOUT INSIGHTS

I think the biggest thing is that there’s so much going on and it’s hard to understand what’s most important. I think the most important thing is how do you serve your customer better and how do you get time to actually focus on them. So I think the tools you use, you have to make sure they’re simple, they’re efficient, they’re easy, they’re not confusing and they’re actually giving you insights and understanding so you can make better decisions.

DITCH THE DISRUPTION

I don’t like the disruption aspect. It’s just like, ‘How do we make something that we do every day better?’ So communication was a big one and Twitter has done a good job there. Square with commerce. There’s a lot of people in the world that are passionate about health and I think there’s a lot [to be made better] there.

THE GRASS ISN’T GREENER IN SILICON VALLEY

I think it’s easy to look at other locations and other areas and wish you were there, that things would easier if you were there. They’re not. They’re not different. Grass is always greener. And I think what matters most is, ‘What are you trying to do? And how are you doing it?’ Really, that’s it.

 

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