Photography: Kim Myers Robertson | Creative Directors: Rebecca Hessel Cohen & Julia Roitfeld | LoveShack bunnies: Scarlett, Romy, Alba & Julia
She probably gets tired of hearing it, but Julia Restoin Roitfeld really is the ultimate cool girl.
Daughter of former Vogue Paris Editor-in-Chief Carine Roitfeld, she’s got the whole effortless Parisian chic thing down pat. But after living in New York for the past 11 years, she also happens to be one of fashion’s most in-demand creative directors and models, as well as the founder of blog Romy & the Bunnies, dedicated to embracing the style, beauty and joy of motherhood. (If that’s not enough to impress you, just head over to her Instagram, which is pretty much a mood board of everything you want in life.)
In July last year, Julia launched her first capsule collection of childrenswear with cult fashion brand LoveShackFancy, the brainchild of designer Rebecca Hessel Cohen. Given that neither Rebecca nor Julia had ever made clothes for children before, it was a slightly unexpected move. In fact, despite being one of the most widely followed style icons, the only other clothing Julia had designed was a lingerie collection for iconic French brand Kiki de Montparnasse.
The two creatives met in the US last summer and bonded over floaties and doggie paddle when their daughters, Romy, 3, and Scarlett, 2, started taking swimming lessons together. “As the mum of a little girl, I tend to shop a bit too much for her,” admits Julia. “So when Rebecca suggested that we design a collection together, I could not resist and said ‘yes’ right away.”
LoveShackFancy is renowned for its effortless beachy and ethereal aesthetic. Rebecca had been considering doing a children’s label in the same spirit for years, but the timing was never quite right – until now.
“When Julia and I started talking about doing something together, it felt like the natural decision because LoveShackFancy and Romy & the Bunnies share a very similar aesthetic,” says Rebecca.
“We were always planning to launch our LoveShack girls collection and it just never felt like the right moment. Julia has a great sense of style and an incredible eye, so it was an exciting opportunity. And we knew it would be fun working together!”
From the looks of the whimsical and beautiful designs, modelled in the campaign video by none other than Scarlett and Romy, fun was definitely had.
“We wanted the collection to be playful, comfortable enough for our daughters to run around and play, and to have a vintage feel,” explains Julia. “A bit like the dresses we used to wear ourselves as little girls.
“I just feel that a lot of the clothes are now mini versions of adult clothes, which I really don’t like, or maybe a bit over-the top, cupcake-ish and impossible for kids to play in,” she adds. “We wanted to create pretty clothes, yet comfortable and most importantly, timeless. Kids’ clothing should not be trendy, in my opinion.”
Next on her agenda is simply taking the time to enjoy life with her daughter (a quick scroll through her Instagram account is proof this goal is already happening), continuing to hone that Roitfeld work ethic by taking advantage of the creative opportunities that come her way, and finding inspiration wherever she looks.
Even though the path so far hasn’t been perfectly planned-out, she admits she wouldn’t do anything differently. “I am learning and hopefully improving every day,” she explains. Like we said, the coolest girl ever.
Read the full story in Issue 28 of Collective Hub