All photos courtesy of Hunting for George
After five years of carefully curating the best from makers and artisans around the world for their online homewares boutique, Hunting for George, sisters Jo Harris and Lucy Glade-Wright felt inspired to create a line of their own. From chunky handmade timber clocks and whimsical prints with rose gold lettering to soft furnishings and furniture, their personal range is as playful as it is practical, and is set to keep on growing.
Is there a story behind the name Hunting for George?
Yeah there is to us, but not really to anyone else which is how we like it. We named the business after Jo’s daughter Georgia and the reason we chose the name was because it didn’t generate any specific connotations. We simply wanted something that was both compelling and blank – without any associations or meaning attached.
Share with us your criteria for selling a product…
Everything sold on Hunting for George goes through our design, style and quality filter. Obviously the overall aesthetic of a product is what will ultimately grab our attention but it’s the quality and attention to detail that we admire most. We also tend to stay well clear of all things generic and boring as bat sh*t.
Did either of you have previous online experience?
A little bit, but we weren’t exactly online ninjas when we started. We’ve undergone four new website designs in as many years and are currently in the process of designing our fifth version of HFG. This sounds exhausting and it is, but it’s something that’s vital to being able to deliver a successful online experience and above all else, provide a superior service to our customers.
People with disabilities help manufacture your products. How did that come about?
We reached out to Waverley Industries [in 2013] to help us manufacture our timber clocks. Originally we were crafting these clocks by hand and we soon had to rope in our other halves to help with the workload. But as the demand grew we really struggled to keep on top of production and needed to figure out a way to move forward. Jo got onto Waverley Industries, who are a not-for-profit organisation that support local people with disabilities by empowering them with employment. They already worked for a large range of clients and have a huge skill set, so it was a really easy and comfortable decision for us to move our manufacturing across to them.
You partnered with 12 artists to create clocks last year. What did you learn from them?
Something that resonated with us was the instinctive nature of the artists in the way they worked. Being able to remove themselves from thought and instead create on impulse rather than a preconceived idea. This is something that can easily be forgotten, especially when working predominately on computers and is something that’s important for us to remember in business. At the end of the day, your instincts will always be right, you just need to remember to let go and not be afraid to follow them.
This article originally featured in Issue 23 of The Collective, on stands now.