Working under the moniker George Maple, the striking London-based singer has collaborated with 2013 Aria award winning producer, Flume, toured internationally with the duo behind Flight Facilities and played a SXSW showcase alongside indie darling Toro y Moi – all in a year, no less. She has written tracks for What So Not, Emoh Instead, Hayden James and Goldroom and lent her larger-than-life voice to a myriad of singles, but now it’s her turn.
George Maple’s latest track, the eerie pop song ‘Talk Talk’, has garnered more than a million plays on Soundcloud and today has been paired with an appropriately haunting video clip (watch below).
We caught up with George while she was in Sydney putting the finishing touches on one of the most anticipated Australian record drops of the year.
What do you love most about making music?
I’ve been writing since I was about nine. I used to write stories with my cousin when I was younger and we would have performances down at the park. We would charge the neighbourhood to come and watch us perform! It has literally been a part of my life every day since then.
Why the decision to work under the pseudonym ‘George Maple’?
I have always wanted to work under a pseudonym. George Maple, to be honest, had very little meaning to me. I wanted to develop something that didn’t have any meaning so I could create the meaning from that name.
She is an accentuated version of a small part of myself. It’s creative licence, exaggeration of the truth or embellishment upon a moment. George is definitely a little bit more sinister and darker than I am as a person, but it’s something that I really enjoy exploring.
Do you feel yourself shifting into character when you’re on stage?
Definitely. It’s important for me to have some time before I perform to think about what I’m trying to say as a performer. It’s about what I’m trying to communicate and what I’m trying to create when I’m up there. There is a slight character evolution on stage.
Tell us about the subjects you explore in your music?
I like the concept of desire a lot, if you haven’t noticed [laughs]. I’m really intrigued by the romanticism of music and storytelling in general. I feel like desire is such a powerful concept for so many people. People are almost crippled sometimes by desire and love. It’s important to have a really strong concept when I’m writing.
How does your relationship with record label Future Classic work?
I didn’t like the idea of signing to a label for a long time. I just wanted to make music the way I wanted to make it. But Future Classic are great. They have been so instrumental in reassuring me, more than anything, and giving me feedback from a really honest point of view. To have that creative dialogue between the two parties is so important and so rare for a label/artist relationship. It’s such a family.
Why the decision to relocate to London, UK?
To be honest, I move between London, New York, LA and Sydney. I’ve been living out of a suitcase for the past two years. I have a schedule where, for example, I will just get a call to go to Perth one day. It’s been a little bit like that. I’m not too fussy with my living arrangements, as long as I have a really comfy bed [laughs].
What are your hopes for the future?
This industry is so unpredictable and there are opportunities everywhere. As long as I’m focusing on creating better and better music, that’s all I really care about. The rest will work itself out.
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